Q: What could I expect in terms of audio and video improvements when I move up from my standard interconnects to the THOR AV Interconnects?

A THOR AV Interconnect will lower the noise floor of your system. This will allow you to hear a whole new level of soundstaging and ambience from your favourite recordings, along with better resolution of rhythmic, dynamic and harmonic nuances. You will also notice a significant improvement in midrange and bass response.

Q: How long will it take for my interconnects to break in?

THOR AV Interconnects need about 100 hours of burn in time before they start to perform their best, and they will continue to improve for up to 200 hours. Initially the upper midrange and treble frequencies may sound slightly forward and harsh. After break in the treble frequencies will relax to natural levels and the bass frequencies will become more controlled and extend into the lower octaves. Dynamics will also bloom more freely. (The Fibre Optic interconnects require a lower level of burn in time.)

Q: I want to switch to THOR AV INterconnects for my system, but I can't afford to upgrade all of my interconnects at once. Which interconnects should I upgrade first?

When upgrading with THOR AV Interconnects it is usually best to start at the source. Upgrade your low signal level interconnects first, starting with a THOR Digital, Phono or line level interconnect, and then upgrade your speaker interconnects.

Q: Will it degrade the sound if I use a long speaker interconnect or interconnect in my system?

We have designed each length to sound the same as a short interconnect and vice versa. So you can set up your components where you want them and not have to worry about a loss in performance.

Q: How do I know what to choose?

Selecting a new system of interconnects and power products, or upgrading an existing one, is not difficult, but there are a number of factors to consider.As the old adage goes, your system is only as good as its weakest link. Therefore, whenever you are thinking about buying interconnects, it's important to think about the capabilities of your system now and in the future, so that you don't have to buy twice.